Four things. That's the signature recipe.

Not four plus a preservative. Not four plus something added to make them keep for eighteen months on a shelf. Four organic ingredients, and one of them we make ourselves.

What's in a bag of Triple P Treats

• Pumpkin — gentle on a dog’s stomach, and where the treats get their colour
• Peanuts — which we grind into butter ourselves — see below for why that matters
• Whole wheat flour — the only thing holding them together
• Eggs — the other thing holding them together

That is the entire list. Nothing else goes in.

Why the list says peanuts, not peanut butter

There is peanut butter in these treats — we just make it here, from peanuts, rather than buying it in. This started as stubbornness and became policy: plenty of jars on the shelf contain added sugar, palm oil and a stabiliser, and some brands of the "no sugar" kind contain xylitol, which is lethal to dogs even in small amounts.

Making it ourselves is the only way to be certain. There is no xylitol in this kitchen at all.

What never goes in

• Xylitol — toxic to dogs, full stop. Not in the building.
• Preservatives — no BHA, BHT, or ethoxyquin. These keep because they were baked days ago, not because of chemistry.
• Artificial colours and flavours — your dog does not care what colour it is.
• Corn and soy fillers — cheap bulk that displaces actual food. The whole wheat flour above is doing a job; filler isn't.
• "Meat by-products" or "animal digest" — if we can't name it, it doesn't go in.
• Added sugar and salt — not needed, so not used.

Allergies, sensitive stomachs, and fussy dogs

A short ingredient list is a good start, but sometimes it isn't the right list. If your dog is on an elimination diet, reacts to something specific, or has a vet-issued list of what's allowed, we bake to order — tell us what your dog can and can't have and we'll work to it.

The same goes for dogs who have simply made up their mind about apple. Get in touch and describe what you need.